What is DX (digital transformation)? Definition/meaning explained Difference between DX and digitization/digitalization Differences and relationships between DX and IT About the background behind the focus on DX promotion Important issues for Japanese companies in promoting DX An easy-to-understand explanation of why you should work on DX promotion About DX promotion initiatives and success stories How to proceed with DX (digital transformation) New digital technology attracting attention in DX Recommended tools and systems to introduce for DX promotion DX is the use of technology to transform business. What is DX (digital transformation)? Definition/meaning explained According to the guidelines and reports related to DX published by the Ministry of Economy, Trade and Industry, DX is defined as follows.
Specifically, the introduction of cutting-edge IT technologies such as cloud services, AI, and big data, and the provision of services and building business models that meet market needs will lead to stronger competitiveness for companies. It can be thought that.
However, DX is just a concept, and no absolute definition has been established. The case of introducing the digital technology necessary for your company and connecting it to the development of products and services is just one example of the results of DX
Concepts that received attention in a report by the Ministry of Economy, Trade and Industry In Japan, interest in DX has increased rapidly since the DX Report released by the Ministry of Economy, Trade and Industry in 2018.
The DX report refers to the negative effects caused by the continued use of legacy systems and the shortage of IT human resources as the “2025 cliff,” which can be seen as a warning to Japanese companies about the situation that awaits them if “DX” is not promoted. We are disseminating information on the content.
DX is a concept originally proposed by Swedish professor Eric Stolterman in 2004. In the paper published by Professor Stolterman, DX is defined as “the development of digital technology = having a positive impact on people’s lives.”
At the time of its announcement, it was considered an unrealistic concept, but since then, digital technology has developed rapidly, and since the 2010s it has gradually become recognized as a business term.
Today, many people recognize that “DX” is “necessary for improving the convenience of life and building new business models.”
What does DX stand for? You may be wondering why “Digital Transformation” is abbreviated as DX.
The reason for this is thought to be that in English-speaking countries, there is a custom of writing the prefix “Trans” as “X”, to distinguish it from “DT”, which means a defined word in programming languages.
DX refers to a state in which digital technologies have permeated the entire organization, such as the use of online workflows, online product sales, and high IT literacy, and a culture of effectively utilizing them has taken root.
In addition, the original purpose of DX is not only to transform business operations but also to use digital technology to transform existing business models and provide new value to customers.
However, simply replacing regular operations with digital technology will not immediately make operations more efficient. If you neglect the necessary steps toward DX transformation, it will not only put a huge burden on your employees but also cause great confusion for your business partners.
Therefore, here we will explain the importance of digitization and digitalization as a step to smoothly promote DX.
1. Digitization Digitization refers to the introduction of digital technology into work that has traditionally been done analog. Therefore, the main purpose is to improve operational efficiency and productivity .
Familiar examples include web conferencing tools, chat tools, and online attendance systems used during telework.
A typical example of digitization is not only tools related to back-office operations but also the introduction of business process automation tools such as SFA and RPA.
2. Digitalization Digitalization refers to preparing all workflows to a state where they can be digitalized, as well as creating and transforming new business models.
For example, by introducing a cloud-based order management system, you can set up a system to sell your products online, making it possible to acquire new customers, expand sales, and improve repeat rates.
To promote DX throughout an organization, it is necessary to carry out DX while promoting digitalization and setting digitalization goals.
Differences and relationships between DX and IT DX refers to initiatives that utilize digital technology to impact overall corporate management, such as creating business models and diversifying work styles.
On the other hand, the purpose of IT implementation is to improve business efficiency by introducing IT tools such as web conferencing tools, groupware, and AI.
While ITization remains a policy for internal use, DX impacts all stakeholders, including customers, business partners, and employees. Furthermore, since IT is a prerequisite for realizing DX, it can be said that IT and DX have a relationship between “means” and “end”.
Difference between changes due to DX and changes due to IT The impact of DX is “qualitative change.” Think of it as bringing about changes in the business model itself, such as using digital technology to change the services and products provided to customers, and the way they are provided.
For example, although online ordering and takeout systems have existed for a long time, the mainstream has remained “visiting in-store dining.”
However, due to the spread of the new coronavirus and the emergence of new delivery services such as Uber, many companies have shifted the focus of their business from “visiting” to “takeout”.
Along with this, customers’ values of “restaurant food to enjoy at home” and the business environment have changed significantly.
On the other hand, the impact of IT adoption is a “quantitative change. ”
By utilizing digital technology, we can resolve issues in business processes, such as reducing working hours, overtime hours, and mistakes, and improve productivity. Another feature is that it is easy to check data on how things have changed before and after the introduction of digital technology.
About the background behind the focus on DX promotion What is DX (digital transformation)? An easy-to-understand explanation of meaning, definition, and importance There are four reasons why the necessity of DX is being widely talked about.
Rise of GAFA Increased game changer Diversity in work styles cliff of 2025 Let’s look at the contents one by one.
Rise of GAFA Digital disruptors refer to companies, especially venture companies, that disrupt existing business models by utilizing digital technology.
The services and value created by this digital disruptor are expected to have many benefits for customers, such as reducing service costs and improving convenience. On the other hand, for companies, the entry of digital disruptors into the market will lead to serious situations such as customer loss and a decline in market share, leading to intensified market competition.
The four companies that are representative of such digital disruptors are Google, Apple, Google, and Facebook, also known as GAFA .
Google and Apple are transforming the nature and convenience of search engines and smartphones, Facebook is changing the means of communication, and Amazon is changing shopping habits. Each of them is creating new value through the use of digital technology. , has been successful.
Recently, companies such as Uber and Netflix have been recognized as digital disruptors, and not only GAFA but also companies that are achieving rapid growth through digital technology are appearing one after another, and awareness of the necessity of DX is increasing. It can be said that there is a trend.
Increased game changer Many other changes are happening around us. For example, the rise of YouTube has accelerated the shift away from television.
YouTube, which allows you to watch your favorite videos while commuting, traveling, or relaxing, has now become an indispensable medium in daily life.
Additionally, with the advent of video streaming services such as Netflix and Amazon Prime Video, it is becoming more common to view video content via distribution rather than DVD.
These are services that use digital technology to realize the latent needs of customers to watch their favorite works whenever and wherever they want .
In this way, customer needs also tend to desire services based on the convenience of digital technology, and the ability to quickly respond to such changes is thought to be increasing the need for DX.
Diversity in work styles Due to lifestyle changes, an increasing number of job seekers are placing particular emphasis on work-life balance in recent years.
Therefore, the introduction and implementation of telework that allows for flexible work styles can be an element that shows a company’s stance on emphasizing employee satisfaction.
Being able to work from home through telework brings many benefits to both employees and companies, such as increasing private time, reducing costs, and improving work efficiency.
employee company merit ・Avoid the mental and physical exhaustion associated with commuting ・Reducing transportation costs and office rent
cliff of 2025 The 2025 cliff is a DX report released by the Ministry of Economy, Trade and Industry in 2018 that pointed out the disadvantages and economic losses caused by the use of legacy systems.
The following three points are specifically cited as the effects of a lack of progress in DX promotion.
Loss of profits due to decline in digital competitiveness Increasing maintenance costs for legacy systems Risk of information leakage due to weak security The combination of the above problems is expected to result in economic losses of up to 12 trillion yen.
Considering that the digital national budget for 2021 is 1.7 trillion yen, you can understand how huge and serious the loss of 12 trillion yen is.
Important issues for Japanese companies in promoting DX While there is a need for urgent efforts to transform into DX, Japanese companies are already faced with many issues based on this premise.
Here we introduce five typical challenges.
Let’s look at the contents one by one.
1. Decrease in market competitiveness To win the digital competition, it is essential to collect and analyze a wide variety of data called big data. If such data is not utilized effectively, companies will not be able to keep up with the fluidity of needs and the business environment, and their market competitiveness will decline.
In other words, it is impossible to establish products, services, and business models that meet customer needs.
In fact, as of January 2022, Toyota is ranked 29th in the world by market capitalization, which is calculated by “stock price x number of outstanding shares” and indicates the value of a company, the highest ranking among Japanese companies.
While giant IT companies such as Apple, Microsoft, and Alphabet (Google’s parent company) are listed in the top 10, Japanese companies are ranked 92nd behind Toyota, followed by the Sony Group, and their competitiveness is in crisis. It can be said that there is.
2. Legacy system risks Continuing to use a core system that has been in place for several decades has various disadvantages. First, running costs increase to maintain the functionality of core systems .
Core systems consolidate core business functions such as production management, inventory management, and sales management into a single system, so if a core system malfunctions, normal operations will be disrupted, resulting in serious business problems. This will lead to stagnation.
In addition, with such legacy systems, employees who are familiar with the system often retire due to aging, and if a problem persists, it may take time to recover or it may be difficult to repair. There are also issues with human resources and costs, such as high costs.
As a result, a large amount of the budget is spent on maintenance, making it difficult to secure funds for acquiring new personnel or implementing digital tools. Additionally, issues such as security vulnerabilities pose a risk that cannot be overlooked from a compliance perspective.
SAP’s core system “SAP ERP”, which has been introduced by approximately 2,000 Japanese companies, will no longer be supported by the manufacturer in 2027. Although there is a grace period of five years left, immediate action will be required.
3. Inactive IT investment The management level of Japanese companies has a lower awareness of investing in IT than the management level of overseas companies, and this difference in awareness is also reflected in the status of DX promotion.
In a 2018 survey of 900 companies around the world conducted by Enterprise Software and Rimini Street, 89% of overseas companies said they should invest in IT innovation, while Japanese companies said they should invest in IT innovation. Although it is barely above the majority, it remains at 66%.
The difference in awareness is also evident in the way budgets are used. When asked in which areas of business Japanese companies and global companies apply DX, Japanese companies tend to apply DX to internal use, such as IT systems and business operations. There has been significant investment in.
In the category of “Customer Experience”, the result is more than 15 points lower than the rest of the world, which shows that DX in the collection and analysis of customer data is particularly lagging.
4. Lack of IT human resources According to the “Survey on IT, Human Resources Supply and Demand” conducted by Mizuho Information & Research Institute, Ltd., commissioned by the Ministry of Economy, Trade and Industry, the shortage of IT human resources will increase from 170,000 in 2015 to approximately 430,000 in 2025. It is expected that the number will rise to approximately 790,000 by 2030.
In other words, the current situation is that the speed of human resource supply has not kept up with the evolution of IT technology, the expansion of the IT market, and changes in customer needs.
Furthermore, while the speed of technological change in the IT industry is fast and people are constantly required to improve their skills, the fact that they are unable to receive treatment commensurate with their expertise and the negative image has not been completely eradicated has slowed the creation and supply of IT human resources. This is a factor that slows it down.
Currently, there are only a few companies that have a system in place to train IT human resources in-house, and companies are still unable to take the plunge into DX, either because they are unable to break away from system management left to vendors, or because they do not have employees who can propose effective DX in the first place. There are many companies.
5. Low IT literacy IT literacy includes not only the skills to accurately operate devices, apps, and the Internet but also the ability to understand information and security.
Due to a lack of IT education and a lack of interest in devices, Japanese people’s IT literacy is one of the lowest in the world, and companies and governments still have an analog structure.
The culture of communication using paper media and stamps is deep-rooted in private companies, even in the government, which has promoted the “total abolition of registered seals” in administrative procedures. Although there has been a push to move procedures such as year-end adjustments online, the reality is that coupled with the reality of an aging society, it has not yet spread smoothly.
An easy-to-understand explanation of why you should work on DX promotion What is DX (digital transformation)? An easy-to-understand explanation of meaning, definition, and importance Here, we will explain the benefits gained from DX promotion in an easy-to-understand manner, focusing on four points.
1. Gain a competitive advantage in the market To maintain corporate competitiveness, it is important to collect, analyze, and effectively utilize big data .
For example, by introducing MA tools, you can centrally manage prospective customer information and conduct marketing focused only on users with a high purchase intent. This not only makes it possible to detect market changes and customer needs but also makes it more efficient. marketing becomes possible.
In addition, by using SFA tools that support sales activities, you will be able to conduct sales activities efficiently and with less waste.
By using tools like this, you can automate routine tasks and focus human resources on core tasks.
2. Break away from legacy systems Legacy systems, which carry various risks, require an immediate transition to the latest systems.
Among these, moving your core system to the cloud offers the following benefits:
Running cost reduction Reduce operational burden Strengthen BCP measures Always have the latest version available Also compatible with telework 3. Responding to changing consumer needs In the 1970s, there was “material consumption,” which saw value in possession, and in the 1990s, “experience consumption,” in which the need for experiences of unusual and new things increased, and things were created through some kind of interaction with people. “Toki consumption,” which seeks value, is attracting attention.
With the development of digital technology, it has become possible to have “realistic experiences” without being physically present, but on the other hand, more and more consumers are finding value in the sensations that can only be experienced “in this moment and in that place.” is.
In this way, needs change with the times, and the speed of change has tended to accelerate in recent years. To quickly identify needs and turn them into business, it is important to use DX to quickly analyze data and streamline operations.
4. Transformation to a new business model If you can build an organization that can flexibly respond to changes in market needs by promoting DX, you will naturally be able to differentiate yourself from other companies. This is because we can realize the creation and transformation of business models desired by customers.
Netflix quickly changed its business model from online DVD rental to a video distribution service and has now established itself as the largest distribution service provider.
In addition, it is expected that online services will continue to expand in the medical industry in the future.
In today’s world, where market competition continues to intensify, it is impossible to avoid developing new businesses and creating new value.
About DX promotion initiatives and success stories We will introduce four examples of companies that actively engaged in DX and succeeded in improving convenience, expanding market share, and rectifying disparities.
1. Mercari Co., Ltd. Mercari is a digital disruptor in the flea market app industry.
Previously, online auctions were the main source of personal buying and selling, but since the introduction of Mercari, the psychological hurdles to using the service have been lowered due to its speed-up and anonymity, and personal buying and selling has become more active.
Mercari’s feature is its use of AI. More than 12 million people use the app every month (according to the company’s website), and they collect a lot of data from past users.
Utilizing a huge amount of data, it instantly analyzes product photos and automatically inputs product names, category classifications, and brand names.
If an attempt is made to trade a product that violates the terms of use, AI will detect it, making it possible to prevent fraudulent activity. Mercari’s innovative ideas have been highly praised, and the company was selected as one of the 2019 IT management notable companies by the Ministry of Economy, Trade and Industry.
2. Private tutor try (try group) Try, a private tutor with a track record of teaching more than 1.2 million people (according to the company’s website), is distributing “Try It,” a free video learning service that can be viewed as long as you have an internet environment and a device, to eliminate regional disparities in education. Masu.
Approximately 4,000 lessons are available, each lasting 15 minutes, and can be used for everything from regular exams to entrance exam preparation. In addition, with paid services, you can receive support that allows you to ask questions to the instructor on the spot about parts you don’t understand.
3. Suntory Food International Suntory Foods & Foods International has transformed the Northern Alps Shinanonomori Factory, which manufactures Suntory Tennensui, into a smart factory.
If an error occurs in equipment on each line by building an IoT platform, you can quickly identify the affected area and determine if there are any quality issues.
Since data is accumulated on the IoT platform, the next time an error occurs, it can be dealt with quickly, and it is possible to achieve both line production at 1,000 pieces per minute and quality improvement.
In addition, by creating a state in which data from production equipment and IT systems can be collected, analyzed, and visualized on a dashboard, we aim to save labor and reduce operational burdens, as well as promote telework for on-site employees. It is also useful.
4. Ministry of Economy, Trade and Industry To improve the online application rate for administrative procedures, we have proceeded with the digitization of procedures.
Digitization reduces the need to input the same information and check the contents of different procedures, speeding up procedures.
Additionally, we have increased user convenience by issuing a G Biz ID that can be used in 14 systems, such as for tax returns and subsidy applications. If you submit your seal impression certificate first, there is no need to prepare identity verification documents or registration certificates.
How to proceed with DX (digital transformation) What is DX (digital transformation)? An easy-to-understand explanation of meaning, definition, and importance To advance DX, it is necessary to pay attention to various points.
Now that we have summarized the things that need to be done, let’s look at them one by one.
1. Clarification of goals It is important to clarify not only what challenges you want to overcome through the use of digital technology, but also what kind of value you want to create.
This is because if you proceed with the selection of digital technology while the purpose is unclear, there is a high probability that a mismatch will occur.
Even if you introduce digital technology that is not suitable for your company, you will not get the effect commensurate with the high investment and DX will not progress.
Please give top priority to clarifying the purpose of introducing digital technology, such as improving the efficiency of sales activities, entering business into other fields, and diversifying work styles.
2. Secure management commitment To advance DX throughout the organization, a system is needed in which management is involved in everything from DX strategy to execution. Even if front-line employees raise their voices, DX will not progress unless the management who runs the organization understands the necessity.
In fact, in Japan, management’s awareness of DX remains at a low level compared to overseas companies. In US companies, 54.3% of executives are involved in everything from DX strategy formulation to execution, while in Japan, 35.8% of executives are only involved in execution.
To promote DX, management also needs to be actively involved in DX.
3. Secure and develop DX human resources To advance DX, we need human resources such as data scientists, engineers, technology managers, and project managers .
If you don’t gather people with excellent IT skills, management strategy formulation skills, and leadership, you won’t be able to advance DX throughout your organization.
If you can produce DX in-house, you can accelerate development speed and reduce costs.
However, it is rare for a company to be able to secure human resources in all fields, and it is especially difficult to obtain IT human resources in the market. If securing and training human resources requires time, consider using consulting or external services.
4. Establish an organizational structure for promoting DX We will form a specialized team to promote DX, consisting of employees from various departments such as sales, production management, and accounting, as well as system personnel, employees with IT knowledge, or external personnel.
We will consider systemizing the actual business while imagining specifically how the issues faced by each business can be transformed using digital technology.
5. Visualization of the current ICT system environment Accurately assess the current status of core systems that play a central role in business operations.
In the case of legacy systems, many of the employees who were familiar with the system have already left the company, making it a time-consuming and labor-intensive process.
However, by carefully carrying out this identification process, you will not only be able to visualize the “necessary functions” but also “unnecessary functions.”
By thoroughly eliminating unnecessary functions and streamlining system functions, it is possible to not only reduce costs but also significantly improve operational efficiency.
6. Digitalization of workflow Introduce cloud-based groupware and create a system that allows you to complete various application and approval tasks online.
The application and approval of submitted documents such as expense settlements, paid leave applications, and estimates proceed smoothly, which not only improves the efficiency of back office operations but also enables the promotion of telework.
In addition, groupware is equipped with various functions such as chatting, file sharing, and project management, which invigorates communication and knowledge sharing among employees.
7. Improvement through continuous evaluation and verification It is important to continuously operate the PDCA cycle of planning → execution → evaluation → improvement .
While DX is just a concept and has no absolute definition, ultimately it has clear goals such as improving customer experience and providing new value to customers.
Companies around the world are already working on DX with a focus on customer experience. Japanese companies must also resolve their issues and shift to DX to strengthen relationships with customers.
New digital technology attracting attention in DX Here we introduce five digital technologies that are being introduced by many companies.
Please understand the characteristics of each tool and select the digital technology that will lead to solving your company’s problems.
A.I. AI is a digital technology that has excellent learning ability, reproducibility, and accuracy and can make decisions on its own regarding actions depending on the situation based on the large amount of data it collects.
For example, automatic response in call centers, robot vacuum cleaners, and self-driving functions in cars are examples of practical applications of AI’s rich database and learning functions.
The introduction of AI can be expected to bring many benefits, such as reducing labor costs, eliminating labor shortages, and improving the quality of work. In the future, it is expected that the use of advanced analysis functions will increase, such as inventory calculations, sales forecasts, and equipment failure risk calculations.
Benefits of introducing AI Resolving labor shortage AI performs work in dangerous areas Improve operational accuracy and productivity Reduce labor costs Improving customer satisfaction Realize smooth communication 5G 5G is a communication standard that applies to devices such as smartphones, notebook PCs, and tablet terminals .
With the spread of 5G, communication speeds have become approximately 20 times faster than the previous 4G, making it possible to communicate large amounts of data at high speeds.
Furthermore, we have achieved stable communication, reduced speed delays, and multiple connections. This technology can be said to be the backbone of the spread of digital technology.
IoT IoT is a technology that equips target items with technologies such as sensors, cameras, and wireless communication, and shares the collected information over the Internet. Various objects such as robots, cars, and air conditioners are targeted, and information such as location information and operating status can be grasped.
IoT enables automation of equipment and checking of operating status even when there is a physical distance through remote control, environmental monitoring, motion detection, etc., so it can be said to be a technology that supports operational efficiency and automation in all industries.
big data Big data refers to data that has a high value in three areas: volume, variety, and velocity.
Specifically, this includes personal information collected by IoT devices, including equipment operating status and purchase history.
By utilizing big data, you can collect and analyze real-time information and accurately understand customer needs, number of product orders, sales, etc.
Cloud Cloud refers to services and systems that are available via the Internet.
Users can apply for services provided by vendors over the Internet without having to prepare server storage software.
When using cloud services, there is no need for large-scale system development or infrastructure maintenance, so there are almost no initial implementation costs. Furthermore, maintenance and update work is performed regularly by the vendor, which greatly reduces the administrative burden.
Recommended tools and systems to introduce for DX promotion What is DX (digital transformation)? An easy-to-understand explanation of meaning, definition, and importance If you are considering implementing telework in the future, we will introduce the tools and systems that are essential to proceed with your work.
It is not necessary to implement all the tools introduced here at once. Prioritize the tools you need to introduce and select the tools you need.
business chat Business chat is a tool that allows you to communicate efficiently with people inside and outside your company. You can exchange messages in real-time, and there is no need to enter a subject or address.
Additionally, by creating group chats based on topics and people, you can centrally manage information, minimizing the risk of missing a response.
Furthermore, it is equipped with file-sharing and video-calling functions, and you can also conduct web conferences depending on the situation.
Human resources management system A human resources management system is an online system that aggregates personnel information such as employee employment conditions and personnel evaluations, as well as the workflow that occurs from joining to retirement .
Since the necessary data and work can be completed on the system, it is possible to improve the efficiency of procedures, promote paperless processes, and reduce errors.
Additionally, the skills, qualifications, and work experience of each employee can be visualized, leading to appropriate staffing.
SFA (Sales Support System) SFA is a tool that visualizes issues in sales activities and aims to improve operational efficiency and closing rates . This is because information necessary for sales activities, such as customer information, project information, and salesperson behavior history, can be centrally managed on SFA.
You can view the information you need from your smartphone or tablet on the go, and check previous interactions and key points before starting a business negotiation.
In addition, it is possible to create detailed data on each customer’s project information, such as the progress status of business negotiations, order amounts, and order expectations, and to assign priorities, making it possible to clarify what should be tackled with the highest priority and eliminate unnecessary actions and confusion. time is minimized.
MA tools MA tool is a tool that visualizes potential customers with high purchase intent and connects it to efficient marketing activities.
In addition to centrally managing information on prospective customers you have met through direct visits, seminars, exhibitions, etc., you can quantify the level of purchase intent using the scoring function.
Since you can see at a glance how interested customers are in your company’s products and services based on their past activity history, such as browsing websites and requesting materials, you can focus your sales efforts on customers with a high purchasing intent, discover new projects, and continue to sell. This increases the probability of a successful transaction.
online storage Online storage is a service that allows you to store data files used for business on the cloud. Since data is managed on the cloud, there is no need to arrange, operate, and manage servers on your own.
Initial costs and running costs can be significantly reduced.
Additionally, since file sharing and editing work can be done online, work can be carried out efficiently as a team.
RPA tools RPA tools are tools that can automate routine tasks using computers. By automating routine tasks, you can reduce operational burdens, eliminate labor shortages, and reduce errors.
Additionally, by arranging the tasks you want to process in a flowchart in order, the RPA tool will automatically process them at the specified time. Even if there are tasks that cannot be handled during the day, they can be handled at night, so there is no need to worry about disrupting normal operations.
task management tools A task management tool is a tool that visualizes the work content that must be handled by individuals or departments .
In addition to understanding the overall workload among members by making a list of tasks, we also share the work content that must be tackled with top priority.
In addition, Gantt charts and other tools allow you to see the progress of tasks at a glance, which is useful when reviewing staffing and support systems.
DX is the use of technology to transform business. What is DX (digital transformation)? An easy-to-understand explanation of meaning, definition, and importance The rise of digital disruptors has greatly changed the way we live and do business, with the emergence of YouTube, Facebook, and Netflix changing the way we communicate and enjoy content.
While it has made people’s lives more convenient, it is also true that there will always be companies that lose out in digital competition. Therefore, creating an organization that can quickly respond to changes in market needs can be said to be a way for companies to survive.
Currently, Japanese companies are facing major challenges in the face of the need to promote DX, such as the risks of legacy systems, lack of IT human resources, and low IT literacy.
Please refer to the methods, success stories, and digital technologies introduced in this article and proceed with DX little by little.
