For many years, email marketing has stood out as a core element of a digital marketing strategy. This is one of his least effective ways to get a message across to a large audience. A good email marketing software will allow you to set up email automation to send automated emails to your customers. You can also send bulk emails using email marketing software.
Email marketing software provides tools that help you create engaging emails to capture your customers’ attention. Email marketing software allows you to manage your contact list and track your emails to see if they have been opened.
email automation software
Email automation software helps you send automated email campaigns. This means that emails are automatically sent in response to subscriber actions. This is a very useful tool as it not only saves you time but also increases visibility. Therefore, it increases your chances of generating more revenue. Here are some of the email automation software you can choose from.
#1. active campaign
Active Campaign is an effective email automation software that allows you to create highly engaging emails. Over 60,000 organizations use this software, so you know it’s trusted as the software of choice. Delivery availability. Active Campaign not only works as a CRM but also as a marketing automation software. It’s also affordable and has great customer support. Its lowest-paid plan costs around $9 per month, while its best plan costs $229 per month.
#2. Hubspot
Hubspot ranks as one of the best email automation tools. It features a landing page builder platform with an all-in-one CRM. You can also track your email campaigns to see who opens your emails and when they open them. Hubspot is also affordable, but some features may cost more.
#3. constant contact
Constant Contact has easy-to-use features that allow you to send uniquely designed emails. Constant Contact allows you to arrange promotions, coupons, and deals for your Facebook fans. It has great customer support and autoresponder. Its paid plans are also affordable.
#Four. dripping
Drip is a simple and user-friendly email automation software. It has great features like email collection technology, and drag-and-drop elements, and lets you create emails using ready-to-use templates. If you own an e-commerce company, Drip is a great tool for you.
#Five. Sendloop
Sendloop is also ranked among the best email automation software. With over 80 free email templates to choose from, you can create automated emails like a pro without the help of an IT professional. You can also customize your emails using the drag-and-drop email builder. This email automation software allows you to run highly effective automated email marketing campaigns. However, it is quite expensive as it does not offer plans and charges based on the number of subscribers.
#6. Customer.io
Customer.io is another good software for automated email marketing. It has a user-friendly interface that allows you to easily customize your messages. You can also target your messages to customers and integrate them with your mobile app. Its features include in-context conversations, conversion tracking, A/B testing, and customer profiles. Customer.io offers a free plan for beginners and gradually introduces payments as you grow.
#7. GetResponse
GetResponse is a good software for automated email marketing. It has useful features such as an autoresponder, which makes email automation very easy. You can design your workflow using a drag-and-drop interface. It also has features for creating landing pages and email marketing.
#8. MailChimp
MailChimp is another email marketing automation software that allows you to send automated emails. You can also automatically send welcome messages, birthday wishes, and abandon cart messages to new subscribers. Mailchimp also helps you personalize order notifications from your store and re-engage inactive customers. In short, Mailchimp is perfect for e-commerce store owners. Although the paid plans are quite expensive, Mailchimp offers an excellent free plan.
#9. Wish pond
Wishpond is an email marketing automation software. Generate leads, create landing pages, and run social content. It has all the features available to create automated emails. Additionally, you can track each lead in your database.
#Ten. standard
If you’re looking for basic email automation software, Benchmark is a solid plug. Benchmarking lacks many techniques associated with other software, making it the preferred tool for many. That is the main advantage it has – its simplicity. There is a free plan and paid plans starting at $13 per month.
bulk email marketing software
There are many email marketing software available on the market and when sending emails in bulk, quantity is a key factor when choosing the software to use. Some email marketing software lets you send bulk email messages for free, while others let you send them for a reasonable price. Let’s take a look at some of the best bulk email marketing software in the next section
Best bulk email marketing software
#1. MailGet
MailGet is one of the email marketing software that allows you to send bulk emails to a large number of people at the same time. This software allows you to create, send, and track the emails you send. Features like a drag-and-drop builder allow you to create emails seamlessly. MailGet offers a 100-day free trial, allowing you to send unlimited emails to up to 5,000 subscribers. Paid plans are offered in stages depending on the number of subscribers. The Rookie plan lets you send unlimited emails to 49 subscribers for $29 per month. The Pro plan costs $15,000 per month and gives you access to 99 subscribers, while the Advance plan, which has the most subscriber access, costs $99 per month.
#2. ActiveCampaign
ActiveCampaign was created to serve businesses looking for an all-in-one CRM and email automation and marketing software. You can also use your plan to send bulk emails. ActiveCampaign has better email automation features and integrations than other marketing software as well.
#3. Mouzendo
Moosend is bulk email marketing software suitable for beginners. You can send unlimited emails using any of their plans. And their plans are quite affordable, compared to other software.
#Four. ConvertKit
ConvertKit is perfect for writers who need simple, easy-to-use software for sending bulk emails. There is a drag-and-drop editor for creating emails, but there are no email templates.
#Five. MailerLite
So far, this is the most affordable bulk email marketing software for small contact lists. The free plan allows you to send up to 1,000 emails per month if you have less than 12,000 contacts. This software is easy to use and has great features to help you build converting leads.
#6. ZohoCampaign
ZohoCompaign is an efficient bulk email marketing software that provides ready-made templates and a drag-and-drop editor that you can use to create your emails. There is a free plan that allows you to send 2000 emails to 12000 subscribers per month. Its paid plans are also affordable.
#7. GetResponse
This tool helps you send bulk emails to a large number of people. Create your emails using the drag-and-drop builder and HTML code editor. You can also use this software to send automated email messages.
Is email marketing the same as CRM?
Customer relationship management aims to help manage interactions with existing and potential clients. In contrast, email marketing tools allow you to efficiently and inexpensively market to your customer base through automated means. Data is transferred from your email marketing tool to your CRM.
Is email marketing still effective?
absolute! It’s more relevant than ever. Despite the growing popularity of social media and other messaging platforms, research shows that email remains the best channel to reach people. The number of e-mail users is expected to increase further.
How much does email marketing software cost?
Email marketing software typically offers different plans based on the number of contacts you have. The cheapest plans typically cost between free and $50 per month. The most expensive plans can cost several thousand dollars per month. Most plans include a two-week free trial and discounts for users who pay annually.
Why use email marketing software?
All businesses, large and small, can benefit from using email marketing software to create more effective email marketing campaigns, loyalty emails, and other forms of digital messaging. These mediums allow for a more human touch while conveying a clear message and expanding to a wider audience. Use email marketing tools to build a targeted email list and You can deliver messages to people at the right time.
Email marketing can be divided into two broad categories: promotion and customer retention. Newsletters and advertisements fall into the promotional email category, while transactional emails and emails used to maintain relationships fall into the loyalty email category.
Is email marketing difficult to learn?
Like content marketing and social media marketing, email marketing requires proficiency in written and verbal communications, data analysis, and scheduling and automation. All three disciplines are approximately equally difficult and take time to master.
conclusion
The email marketing software mentioned above will help you boost your business and increase your sales. You can use email automation marketing software to send automated emails to your subscribers. You can also track conversions and send bulk email messages. Some of this software also includes easy-to-use features in its free plan. Therefore, there is no need to worry if you do not have enough capital to carry out email marketing.
FAQ
What is email marketing software?
Email marketing software is software used by marketers to customize email messages and grow their customer base.
What is an automated email campaign?
An automated email campaign is a group of emails that are sent automatically in response to subscriber actions.